Any payment process has leaks in its conversion funnel; Adjusting those leaks increases the conversion rate and improves your sales. Creating an account and entering payment information can cause these leaks, and WooCommerce Social Login can help you patch them. When a customer visits your site for the first time, you can simplify the checkout process by allowing them to check out as a guest. However, this presents friction for customers who want to shop at your store more than once (and hopefully many of them do!). They will need to create a different username and password. WooCommerce Social Login makes this process as easy and secure as possible: customers can log in to your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, Yahoo, or VK accounts instead of creating a new user account.