Thrive Ultimatum is a scarcity marketing plugin for WordPress designed to increase conversions through time-limited campaigns. Create fixed-date, recurring, or evergreen countdown promotions with targeted offers and lock-down technology to prevent cheating. Display countdown timers, banners, and widgets across your site to encourage urgent action. Thrive Ultimatum is ideal for GPL marketplaces, marketers, and businesses looking to boost sales using proven urgency-based strategies.